Director of the Planet Super League — James Atkins (Ep 43)

This week we speak with James Atkins, the Chairman of Vertis Environmental Finance and Director of Planet Super League – using the power of football to inspire fans to take action on climate change.

From this introduction, you might guess, James does more than just trade in carbon emissions. If there is an environmental polyglot, then James is it. From co-founding an organic farm to writing a book for football fans on climate change – he is out there working with businesses and social groups to ensure a positive impact is being made on the environment.

In this episode, you’ll learn how James moved away from the world of corporate accounting and set up his on consultancy, which over time, became Vertis Environmental Finance – an early pioneer in emission credits trading.

James Atkins – Super Leader

Within this interview, you’ll learn the softer side of why and how a business makes adjustments based on changing needs and regulations. Essentially, we have a story of a start-up learning and then copying how to break into the world of global emissions trading – learning by doing.

James is a true environmental leader. As you’ll hear his message and activities span from the UK all the way to Romania. And as you’ll learn, he’s got a range of projects going on, like a certification scheme for rewilding solar farms in the UK to a cellulose collective in Romania. 

The intent of the MyEnergy2050 podcast is to spread knowledge about how the energy system can assist our transition towards a greener future. The interview with James delivers on this point.

About the Author
Dr. Michael LaBelle is an associate professor at Central European University. He holds a joint appointment between the Department of Environmental Sciences and Policy and the Department of Economics and Business. He founded the MyEnergy2050 website to change how we communicate and implement the energy transition.
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