This week we speak with Jesson Bradshaw, CEO at Energy Ogre, a Texas-based consumer energy company. They help consumers save money by choosing the best energy company that can deliver their electricity or gas at the least cost.

It was a real honor to have Jesson on the podcast, as you’ll hear, he is a true energy entrepreneur. Our discussion really delves into the opportunities he has been able to leverage from an open and competitive market in Texas and also across the United States. In my book, Jesson is a true energy pioneer, able to find market niches where special skills assist his clients. From large financial institutions to average families, he delivers solutions because of his deep insight into how the market works.

I want to emphasize the importance of ‘the market’ and ‘regulations’ because to learn from this episode you need to understand that when a business works with minimal regulations new and radically innovative technologies and services can develop. This episode is a case study of how Texas unleashed new technologies and kept prices low by reducing the power of monopolies and assisting the entrance of new generation technologies. And we are talking about renewables and gas-fired generation. These replaced the aging coal fleet that was limping along before deregulation.

As Jesson states, Texas is now the fifth biggest wind production in the world. It produces more power from wind than 25 other states combined – a quarter of all US wind power. How did this happen? Listen to the episode and you’ll learn what markets – with low regulatory barriers can unleash.